--- title: Resourceful Marketing Blog image: https://info.resourcefulmarketing.co.uk/hubfs/RM%20Large.png --- [![RM Large](https://info.resourcefulmarketing.co.uk/hs-fs/hubfs/RM%20Large.png?width=366&name=RM%20Large.png "RM Large")](https://www.resourcefulmarketing.co.uk) - [Blog](https://info.resourcefulmarketing.co.uk) - About # Blog We help b2b companies generate leads, grow revenue and understand the new way customers buy [![](https://info.resourcefulmarketing.co.uk/hubfs/magnifying-glass-76520_960_720.png)](https://info.resourcefulmarketing.co.uk/an-easy-way-to-understand-seo) ## [An Easy Way to Understand SEO](https://info.resourcefulmarketing.co.uk/an-easy-way-to-understand-seo) 27-Jun-2019 15:36:56 / by [Greg Henley](https://info.resourcefulmarketing.co.uk/author/greg-henley) posted in [Lead generation](https://info.resourcefulmarketing.co.uk/topic/lead-generation), [websites](https://info.resourcefulmarketing.co.uk/topic/websites), [SEO](https://info.resourcefulmarketing.co.uk/topic/seo), [Blogging](https://info.resourcefulmarketing.co.uk/topic/blogging), [Content Marketing](https://info.resourcefulmarketing.co.uk/topic/content-marketing), [Copywriting](https://info.resourcefulmarketing.co.uk/topic/copywriting) [3 Comments](https://info.resourcefulmarketing.co.uk/an-easy-way-to-understand-seo#comments-listing) Search engine optimisation, or SEO for short, can seem complicated if you’re a complete beginner. And you have a good reason to feel that way. There are a lot of technicalities to it, and these can change. A lot. [Read More](https://info.resourcefulmarketing.co.uk/an-easy-way-to-understand-seo) [![](https://info.resourcefulmarketing.co.uk/hubfs/85%20High%20Street%20Winchester.jpg)](https://info.resourcefulmarketing.co.uk/weve-got-a-new-larger-office-in-winchester) ## [We’ve Got a New Office in Winchester](https://info.resourcefulmarketing.co.uk/weve-got-a-new-larger-office-in-winchester) 21-Jan-2019 12:05:14 / by [Greg Henley](https://info.resourcefulmarketing.co.uk/author/greg-henley) posted in [HubSpot Certified Partner](https://info.resourcefulmarketing.co.uk/topic/hubspot-certified-partner), [Marketing](https://info.resourcefulmarketing.co.uk/topic/marketing), [Sales](https://info.resourcefulmarketing.co.uk/topic/sales) [0 Comments](https://info.resourcefulmarketing.co.uk/weve-got-a-new-larger-office-in-winchester#comments-listing) We’re pleased to share the news that we have moved into a new, bigger office in the centre of Winchester. From now on, [we can be found at 85 High Street](https://goadsby.com/news/1182/goadsby-commercial-welcome-resourceful-marketing-to-new-high-street-premises-in-winchester/). This is a sign of our aspiration to help more local companies improve the effectiveness of their marketing spend. [Read More](https://info.resourcefulmarketing.co.uk/weve-got-a-new-larger-office-in-winchester) [![](https://info.resourcefulmarketing.co.uk/hubfs/donuts.jpg)](https://info.resourcefulmarketing.co.uk/three-ways-hubspot-can-increase-traffic-to-your-blog) ## [Three Ways HubSpot Can Increase Traffic to Your Blog](https://info.resourcefulmarketing.co.uk/three-ways-hubspot-can-increase-traffic-to-your-blog) 13-Nov-2018 10:07:00 / by [Greg Henley](https://info.resourcefulmarketing.co.uk/author/greg-henley) posted in [Inbound Marketing](https://info.resourcefulmarketing.co.uk/topic/inbound-marketing), [SEO](https://info.resourcefulmarketing.co.uk/topic/seo), [Blogging](https://info.resourcefulmarketing.co.uk/topic/blogging), [Content Marketing](https://info.resourcefulmarketing.co.uk/topic/content-marketing), [Copywriting](https://info.resourcefulmarketing.co.uk/topic/copywriting) [0 Comments](https://info.resourcefulmarketing.co.uk/three-ways-hubspot-can-increase-traffic-to-your-blog#comments-listing) Your blog posts show prospects why they should choose you over your competitors. They appeal to your readers’ emotions too. This is good, as people make decisions based on emotion. But you’ve got a problem if your posts aren’t appearing in search engine results pages (SERPs). [Read More](https://info.resourcefulmarketing.co.uk/three-ways-hubspot-can-increase-traffic-to-your-blog) [![](https://info.resourcefulmarketing.co.uk/hubfs/Hubspot_ImpactAwards_2018_CategoryLogos_SalesEnablement-01.png)](https://info.resourcefulmarketing.co.uk/weve-won-a-hubspot-impact-award-for-sales-enablement) ## [We’ve Won a HubSpot Impact Award for Sales Enablement](https://info.resourcefulmarketing.co.uk/weve-won-a-hubspot-impact-award-for-sales-enablement) 09-Aug-2018 16:33:24 / by [Greg Henley](https://info.resourcefulmarketing.co.uk/author/greg-henley) posted in [Resourceful Marketing News](https://info.resourcefulmarketing.co.uk/topic/resourceful-marketing-news), [Case Study](https://info.resourcefulmarketing.co.uk/topic/case-study), [inbound Sales](https://info.resourcefulmarketing.co.uk/topic/inbound-sales) [0 Comments](https://info.resourcefulmarketing.co.uk/weve-won-a-hubspot-impact-award-for-sales-enablement#comments-listing) We’re delighted to share the news we’ve earned a Hubspot Impact Award for Sales Enablement, for [our case study on our work for the emotional intelligence company Realeyes](https://blog.resourcefulmarketing.co.uk/case-study-realeyes). These are rewarded to HubSpot partners on quarterly basis, with one partner from each of the global regions being chosen. We were the winner for the EMEA region. [Read More](https://info.resourcefulmarketing.co.uk/weve-won-a-hubspot-impact-award-for-sales-enablement) [![](https://info.resourcefulmarketing.co.uk/hubfs/Resourceful%20Marketing%20Winchester%20Hands%20In.jpg)](https://info.resourcefulmarketing.co.uk/4-ways-to-align-your-inbound-marketing-and-sales-teams) ## [4 Ways to Align Your Inbound Marketing and Sales Teams](https://info.resourcefulmarketing.co.uk/4-ways-to-align-your-inbound-marketing-and-sales-teams) 23-Jul-2018 11:02:39 / by [Greg Henley](https://info.resourcefulmarketing.co.uk/author/greg-henley) posted in [Lead generation](https://info.resourcefulmarketing.co.uk/topic/lead-generation), [Inbound Marketing](https://info.resourcefulmarketing.co.uk/topic/inbound-marketing), [inbound Sales](https://info.resourcefulmarketing.co.uk/topic/inbound-sales) [0 Comments](https://info.resourcefulmarketing.co.uk/4-ways-to-align-your-inbound-marketing-and-sales-teams#comments-listing) In your dreams, your marketing and sales teams are best friends. They often talk to each other about how their joint efforts are bringing your business lots of revenue. But those are your dreams. Reality is a bit different. [Read More](https://info.resourcefulmarketing.co.uk/4-ways-to-align-your-inbound-marketing-and-sales-teams) [![](https://info.resourcefulmarketing.co.uk/hubfs/2RE%20Case%20study.png)](https://info.resourcefulmarketing.co.uk/case-study-realeyes) ## [HubSpot Sales Enablement Success Story: RealEyes Increase MQLs by 356% in 4 Months](https://info.resourcefulmarketing.co.uk/case-study-realeyes) 27-Jun-2018 12:03:30 / by [Greg Henley](https://info.resourcefulmarketing.co.uk/author/greg-henley) posted in [Case Study](https://info.resourcefulmarketing.co.uk/topic/case-study) [0 Comments](https://info.resourcefulmarketing.co.uk/case-study-realeyes#comments-listing)   *Update: this case study [won a HubSpot Impact Award for Sales Enablement in August 2018.](https://info.resourcefulmarketing.co.uk/weve-won-a-hubspot-impact-award-for-sales-enablement) Read on to learn how we helped Realeyes increase leads by 356% in four months.* [Realeyes](https://www.realeyesit.com/) is a tech company that uses emotional AI software to help advertisers such as Coca-Cola and Mars maximise the impact of their video marketing. [Read More](https://info.resourcefulmarketing.co.uk/case-study-realeyes) [![](https://info.resourcefulmarketing.co.uk/hubfs/HubSpot%20Gold%20Partner%20banner.jpg)](https://info.resourcefulmarketing.co.uk/were-now-hubspot-gold-partners) ## [We're Now HubSpot Gold Partners](https://info.resourcefulmarketing.co.uk/were-now-hubspot-gold-partners) 11-Apr-2018 13:25:47 / by [Greg Henley](https://info.resourcefulmarketing.co.uk/author/greg-henley) posted in [Inbound Marketing](https://info.resourcefulmarketing.co.uk/topic/inbound-marketing), [HubSpot Certified Partner](https://info.resourcefulmarketing.co.uk/topic/hubspot-certified-partner) [0 Comments](https://info.resourcefulmarketing.co.uk/were-now-hubspot-gold-partners#comments-listing) We're delighted to share the news that we are now HubSpot Gold Partners. In fact, we're the first HubSpot Gold Partners in Winchester and one of a handful in Hampshire. [Read More](https://info.resourcefulmarketing.co.uk/were-now-hubspot-gold-partners) [![](https://info.resourcefulmarketing.co.uk/hubfs/For%20Contacts%20Clean%20Blog-784506-edited.jpeg)](https://info.resourcefulmarketing.co.uk/how-to-tell-you-need-to-clean-your-contacts-data) ## [How to Tell If You Need to Clean Your Contact Data](https://info.resourcefulmarketing.co.uk/how-to-tell-you-need-to-clean-your-contacts-data) 15-Feb-2018 16:02:52 / by [Greg Henley](https://info.resourcefulmarketing.co.uk/author/greg-henley) posted in [Inbound Marketing](https://info.resourcefulmarketing.co.uk/topic/inbound-marketing) [0 Comments](https://info.resourcefulmarketing.co.uk/how-to-tell-you-need-to-clean-your-contacts-data#comments-listing) A healthy business contact database, with information segmented by your prospects' goals, challenges and buyer journeys, is essential for effectively targeting your marketing messages. [Read More](https://info.resourcefulmarketing.co.uk/how-to-tell-you-need-to-clean-your-contacts-data) [![](https://info.resourcefulmarketing.co.uk/hubfs/increase%20your%20lead%20generaiton.png)](https://info.resourcefulmarketing.co.uk/learn-how-to-increase-your-lead-generation-and-roi-at-our-inbound-marketing-seminar) ## [Increase Your Lead Generation and ROI at Our Inbound Marketing Seminar](https://info.resourcefulmarketing.co.uk/learn-how-to-increase-your-lead-generation-and-roi-at-our-inbound-marketing-seminar) 26-Jan-2018 10:01:39 / by [Greg Henley](https://info.resourcefulmarketing.co.uk/author/greg-henley) [0 Comments](https://info.resourcefulmarketing.co.uk/learn-how-to-increase-your-lead-generation-and-roi-at-our-inbound-marketing-seminar#comments-listing) **We're running a presentation and Q&A session on how to increase your lead generation and ROI with inbound marketing and inbound sales processes. This takes place on Wednesday 21st February, from 5:30 - 7:30 p.m. at the Winchester Business Centre.** [Read More](https://info.resourcefulmarketing.co.uk/learn-how-to-increase-your-lead-generation-and-roi-at-our-inbound-marketing-seminar) [![](https://info.resourcefulmarketing.co.uk/hubfs/student-849816_1920-972234-edited.jpg)](https://info.resourcefulmarketing.co.uk/5-reasons-why-your-b2b-tech-company-should-embrace-content-marketing) ## [5 Reasons Why Your B2B Tech Company Should Embrace Content Marketing](https://info.resourcefulmarketing.co.uk/5-reasons-why-your-b2b-tech-company-should-embrace-content-marketing) 07-Dec-2017 10:53:01 / by [Greg Henley](https://info.resourcefulmarketing.co.uk/author/greg-henley) posted in [websites](https://info.resourcefulmarketing.co.uk/topic/websites), [Inbound Marketing](https://info.resourcefulmarketing.co.uk/topic/inbound-marketing) [0 Comments](https://info.resourcefulmarketing.co.uk/5-reasons-why-your-b2b-tech-company-should-embrace-content-marketing#comments-listing) **More and more people are shutting out traditional marketing, such as advertising and cold calling. These methods are disruptive and aren't tailored to the individual's buyer journey.** [Read More](https://info.resourcefulmarketing.co.uk/5-reasons-why-your-b2b-tech-company-should-embrace-content-marketing) - [1](https://info.resourcefulmarketing.co.uk) - [2](https://info.resourcefulmarketing.co.uk/page/2) - [3](https://info.resourcefulmarketing.co.uk/page/3) - [4](https://info.resourcefulmarketing.co.uk/page/4) ### Subscribe to Email Updates - Recent - Popular - Categories ### Lists by Topic - [Inbound Marketing (7)](https://info.resourcefulmarketing.co.uk/topic/inbound-marketing) - [HubSpot Certified Partner (3)](https://info.resourcefulmarketing.co.uk/topic/hubspot-certified-partner) - [Lead generation (3)](https://info.resourcefulmarketing.co.uk/topic/lead-generation) - [websites (3)](https://info.resourcefulmarketing.co.uk/topic/websites) - [Blogging (2)](https://info.resourcefulmarketing.co.uk/topic/blogging) - [Case Study (2)](https://info.resourcefulmarketing.co.uk/topic/case-study) - [Content Marketing (2)](https://info.resourcefulmarketing.co.uk/topic/content-marketing) - [Copywriting (2)](https://info.resourcefulmarketing.co.uk/topic/copywriting) - [Full Funnel Marketing (2)](https://info.resourcefulmarketing.co.uk/topic/full-funnel-marketing) - [Resourceful Marketing News (2)](https://info.resourcefulmarketing.co.uk/topic/resourceful-marketing-news) - [SEO (2)](https://info.resourcefulmarketing.co.uk/topic/seo) - [inbound Sales (2)](https://info.resourcefulmarketing.co.uk/topic/inbound-sales) - [Content Creation (1)](https://info.resourcefulmarketing.co.uk/topic/content-creation) - [MSP (1)](https://info.resourcefulmarketing.co.uk/topic/msp) - [Marketing (1)](https://info.resourcefulmarketing.co.uk/topic/marketing) - [Outsourced Marketing (1)](https://info.resourcefulmarketing.co.uk/topic/outsourced-marketing) - [Sales (1)](https://info.resourcefulmarketing.co.uk/topic/sales) - [marketing automation (1)](https://info.resourcefulmarketing.co.uk/topic/marketing-automation) see all ### Posts by Topic - [Inbound Marketing (7)](https://info.resourcefulmarketing.co.uk/topic/inbound-marketing) - [HubSpot Certified Partner (3)](https://info.resourcefulmarketing.co.uk/topic/hubspot-certified-partner) - [Lead generation (3)](https://info.resourcefulmarketing.co.uk/topic/lead-generation) - [websites (3)](https://info.resourcefulmarketing.co.uk/topic/websites) - [Blogging (2)](https://info.resourcefulmarketing.co.uk/topic/blogging) - [Case Study (2)](https://info.resourcefulmarketing.co.uk/topic/case-study) - [Content Marketing (2)](https://info.resourcefulmarketing.co.uk/topic/content-marketing) - [Copywriting (2)](https://info.resourcefulmarketing.co.uk/topic/copywriting) - [Full Funnel Marketing (2)](https://info.resourcefulmarketing.co.uk/topic/full-funnel-marketing) - [Resourceful Marketing News (2)](https://info.resourcefulmarketing.co.uk/topic/resourceful-marketing-news) - [SEO (2)](https://info.resourcefulmarketing.co.uk/topic/seo) - [inbound Sales (2)](https://info.resourcefulmarketing.co.uk/topic/inbound-sales) - [Content Creation (1)](https://info.resourcefulmarketing.co.uk/topic/content-creation) - [MSP (1)](https://info.resourcefulmarketing.co.uk/topic/msp) - [Marketing (1)](https://info.resourcefulmarketing.co.uk/topic/marketing) - [Outsourced Marketing (1)](https://info.resourcefulmarketing.co.uk/topic/outsourced-marketing) - [Sales (1)](https://info.resourcefulmarketing.co.uk/topic/sales) - [marketing automation (1)](https://info.resourcefulmarketing.co.uk/topic/marketing-automation) see all ![R M White](https://info.resourcefulmarketing.co.uk/hs-fs/hubfs/Webpage%20RM2%20/R%20M%20White.png?width=150&name=R%20M%20White.png "R M White") [![Academy_Badge_certifiedpartner-left-aligned-stacked-light](https://info.resourcefulmarketing.co.uk/hs-fs/hubfs/Academy_Badge_certifiedpartner-left-aligned-stacked-light.png?width=170&name=Academy_Badge_certifiedpartner-left-aligned-stacked-light.png "Academy_Badge_certifiedpartner-left-aligned-stacked-light")](https://app.hubspot.com/partner-directory/details/2058373) ![WinBID-sword](https://info.resourcefulmarketing.co.uk/hubfs/WinBID-sword.svg "WinBID-sword") Winchester Business Excellence Awards 2018 Finalist ### Contact - **Address:** 85 High Street, Winchester, Hampshire SO23 9AP - **Phone:** 01962 866 212 - **Email:** [hello@resourcefulmarketing.co.uk](mailto:hello@resourcefulmarketing.co.uk) [Tweets by ResourcefulMark](https://twitter.com/ResourcefulMark?ref_src=twsrc%5Etfw) Copyright © 2026. 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