- You can hire, train and retain a permanent internal marketing team
- You can outsource your marketing to a marketing consultancy
- You can have a combination of both
When working out your options, it is worth taking into account the following 4 factors.
i) The Actual Cost
When you look at the cost of an in-house marketing department compared with a virtual marketing team, it can actually be more expensive. For example, if you are a small company and need an experienced marketing professional – the full time total cost of a Marketing Director can be astronomical – especially when you add in all the costs of employee benefits. It is much cheaper to outsource this role on a part-time basis. You can also find yourself in a situation whereby your internal hire is so costly you do not have the spare budget for them to run lead generating campaigns.Also, it is worth examining the price of making the wrong internal hire. From recruiting costs to salary to benefits to missed business opportunities to impact on employee morale and, finally, to severance, your company would have to cover all of that.
ii) “Try before you buy”
If you are in need of instant marketing help but are not sure of the exact job profile, it is worth working with a marketing consultancy before making a permanent hire. Often marketing resource requirements change: You can start off needing a highly experienced marketing resource but once programs are underway and the marketing infrastructure is established you can switch to a less experienced person who can be supported on a part-time basis by the marketing consultancy.
iii) Instant Access To a Specialist Skillset
Also it is worth thinking about the range of skills that your ideal marketing team requires, e.g. marketing ops, a specialist copywriter, SEO and digital expertise. There is no way a small company needs or can justify a full-time head for each of these roles. However, by working with an outsourced marketing consultancy you purchase by the hour these skills and the combination can change every month. Remember, you are also getting access to highly skilled individuals at the top of their professional game.
iv) Accelerated Resources and Efficiency
Since marketing consultancies perform the same tasks over and over, they become highly specialised in each component of the marketing strategy, which also makes their tactics more efficient.
Having a professional marketing team operating at the peak of efficiency seriously reduces the time it takes to see results and allows your company to focus on what you do best: deliver products and services.
An outsourced marketing consultancy can also help train and motivate your own internal sales, marketing and management teams.
If you’re still undecided about which marketing route to invest in, one of the Resourceful Marketing team will happily answer your questions and consult your unique business model. We are an outsourced B2B marketing consultancy based in Winchester, Hampshire. Request your free consultation with us.
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