Having missed the HubSpot INBOUND16 conference because my daughter broke her arm :( I am watching it remotely. I must say I LOVE the new Growth Stack concept which is now on the home page of the HubSpot website.
If you're a B2B marketer, you will definitely be familiar with the marketing funnel and how buyer behaviour changes throughout the funnel BUT have you analysed your sales & marketing teams' alignment in parallel to the funnel. If your B2B organisation is struggling to generate and convert leads then read on about how to implement a full funnel marketing approach.
