Having missed the HubSpot INBOUND16 conference because my daughter broke her arm :( I am watching it remotely. I must say I LOVE the new Growth Stack concept which is now on the home page of the HubSpot website.
The HubSpot Growth Stack really sums up the power and difference that the HubSpot solutions combined can deliver. If you parallel it to the Sales & Marketing Funnel you can see how the HubSpot applications can help your organisation drive leads through your pipeline:
DEMAND GENERATION - TOP OF THE FUNNEL (TOTF)- The HubSpot Marketing tool can help you understand your target buyers and generate blogs, social media campaigns, SEO and more to drive these buyers to your website. It can also help you convert visits to leads through its clever landing pages.
MIDDLE OF THE FUNNEL- (MOTF) - The Hubspot Marketing platform can help you prioritse leads with its lead scoring capability. Plus, this is the point where sales & marketing alignment is crucial, so enter the HubSpot CRM platform. This tool is FREE and will really help you manage your sales and marketing pipeline and literally glues your sales & marketing teams together
BOTTOM OF THE FUNNEL (BOTF) - When you're looking to close sales, the HubSpot Sales tool can help you improve your win rates. You can do everything from email out and monitoring individual opens through to collaborating on meeting booking.
CLOSED LOOP REPORTING - Then the powerful HubSpot CRM dashboards can help you track deals won lost and in progress.
If you want to prosper and grow, then its really important to examine your sales & marketing operations and benchmark against best practice and make sure you've got at least a marketing automation and CRM system in place ready to attract and propel leads through to the funnel.
At Resourceful Marketing we are experts in sales & marketing optimisation and alignment - please contact us for a FREE Sales and Marketing Funnel Consultation.
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