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Over the last 5 years, marketing has probably undergone its biggest transformation with the advent of Modern Marketing. Marketing now has become almost a 50%:50% mix of creative and science. As marketers our tool kit has expanded extensively with the:

• Widespread adoption of content marketing - delivering the right content (blogs, ebooks, social media) at right time to prospective buyers
• Growing importance of SEO - driving the right visitors to your website
• Increasing adoption of marketing automation - software like Eloqua or HubSpot nurturing, tracking and converting prospects.

As such, with all these tools, this is the first time that marketers can actually connect their actions with an outcome (rather than historically investing in a campaign and hoping it would work).

If you'd like your organisation to be part of the modern marketing movement and use marketing as a lead generation machine, rather than a passive design service, it's well worth partnering with a virtual marketing team.

WHAT IS A VIRTUAL MARKETING TEAM?

A virtual marketing team is a group of individual experts, for example a marketing strategist/campaign manager, a SEO consultant, a content creator and a digital design expert. As a company, it is unlikely you would want to hire these individual experts on a full time basis. The great thing with having an outsourced marketing team is that you get access to the latest marketing skillsets but you can consume these services in a flexible way according to your work load and budgets. 

Here's how an outsourced marketing team could help you:

• A MarketIng Consultant could help shape your strategy and manage campaigns                                                            
• A SEO expert could analyse your website, optimise underperforming pages and add new content to attract more traffic                                                                                                                                                                                         
• A Content Creator could creating a pipeline of blogs by talking to your top tech heads a couple of times a month                                                                                                                                                                                                     
• A Social Media Expert could repurpose existing content to create a schedule of engaging content

The main benefit with a virtual marketing team is that you get an  integrated view of all your marketing activities. In contrast, when you're employing the services of a SEO consultancy or a design agency, you're only addressing a portion of your marketing needs. Furthermore, many virtual teams are set up around a marketing platform such as HubSpot so you can see in realtime and have a 360° view of all the results from the combined marketing activities.

Also, every virtual marketing team will flex according to your needs, for example, if you've got an experienced Head of Marketing in your team you can just add sector specialists like the copywriter and developer. If you want to build a ground up marketing presence in your organisation then you could use an entire virtual marketing team and decrease your reliance on it as you build your own marketing team. 

OUTSOURCED MARKETING - AN EXTENSION OF YOUR INHOUSE TEAM

If you're looking to grow your company, keep up with the latest marketing insights or want the flexibility of a temporary marketing team then a virtual marketing team could really add value to your business. It can also be exceptionally cost effective. To find out more about it, please visit our Virtual Marketing team page or contact the Resourceful Marketing team and we'd be happy to answer any questions you may have.