--- title: Resourceful Marketing Blog | Beverley Russell (2) description: (2) image: https://info.resourcefulmarketing.co.uk/hubfs/RM%20Large.png --- [![RM Large](https://info.resourcefulmarketing.co.uk/hs-fs/hubfs/RM%20Large.png?width=366&name=RM%20Large.png "RM Large")](https://www.resourcefulmarketing.co.uk) - [Blog](https://info.resourcefulmarketing.co.uk) - About # Blog We help b2b companies generate leads, grow revenue and understand the new way customers buy ## Beverley Russell ## Recent Posts [![](https://info.resourcefulmarketing.co.uk/hubfs/traffic-sources-hubspot-experiment.png)](https://info.resourcefulmarketing.co.uk/how-a-virtual-marketing-team-can-grow-your-business) ## [HOW A VIRTUAL MARKETING TEAM CAN GROW YOUR BUSINESS](https://info.resourcefulmarketing.co.uk/how-a-virtual-marketing-team-can-grow-your-business) 14-Mar-2016 10:41:07 / by [Beverley Russell](https://info.resourcefulmarketing.co.uk/author/beverley-russell) [0 Comments](https://info.resourcefulmarketing.co.uk/how-a-virtual-marketing-team-can-grow-your-business#comments-listing) ---   Over the last 5 years, marketing has probably undergone its biggest transformation with the advent of Modern Marketing. Marketing now has become almost a 50%:50% mix of creative and science. As marketers our tool kit has expanded extensively with the: - Widespread adoption of **content marketing** - delivering the right content (blogs, ebooks, social media) at right time to prospective buyers - Growing importance of **SEO** - driving the right visitors to your website - Increasing adoption of **marketing automation -** software like [Eloqua](http://www.eloqua.com) or [HubSpot](https://www.hubspot.com/products) nurturing, tracking and converting prospects. As such, with all these tools, this is the first time that marketers can actually connect their actions with an outcome (rather than historically investing in a campaign and hoping it would work). If you'd like your organisation to be part of the modern marketing movement and use marketing as a lead generation machine, rather than a passive design service, it's well worth partnering with a virtual marketing team. [Read More](https://info.resourcefulmarketing.co.uk/how-a-virtual-marketing-team-can-grow-your-business) [![](https://info.resourcefulmarketing.co.uk/hubfs/books-and-coffee.jpg)](https://info.resourcefulmarketing.co.uk/why-inbound-marketing-is-the-way-forward-for-the-b2b-tech-sector) ## [Why inbound marketing is the way forward for the B2B technology sector](https://info.resourcefulmarketing.co.uk/why-inbound-marketing-is-the-way-forward-for-the-b2b-tech-sector) 10-Mar-2016 13:58:20 / by [Beverley Russell](https://info.resourcefulmarketing.co.uk/author/beverley-russell) [0 Comments](https://info.resourcefulmarketing.co.uk/why-inbound-marketing-is-the-way-forward-for-the-b2b-tech-sector#comments-listing) --- **INTRODUCTION:** Having worked in client side marketing roles within the tech sector for nearly 2 decades, I believe that i**nbound marketing** is set to transform the way we go to market in the B2B technology sector.  Where we've relied up until now on **outbound** activities to find new customers like tradeshows, integrated marketing campaigns spearheaded by advertising and lots of emailing. All this is set to be replaced by the more subtle, less invasive, typically less expensive and more scientific form of **inbound marketing.** [Read More](https://info.resourcefulmarketing.co.uk/why-inbound-marketing-is-the-way-forward-for-the-b2b-tech-sector) - [1](https://info.resourcefulmarketing.co.uk) - [2](https://info.resourcefulmarketing.co.uk/author/beverley-russell/page/2) ### Subscribe to Email Updates - Recent - Popular - Categories ### Lists by Topic - [Inbound Marketing (7)](https://info.resourcefulmarketing.co.uk/topic/inbound-marketing) - [HubSpot Certified Partner (3)](https://info.resourcefulmarketing.co.uk/topic/hubspot-certified-partner) - [Lead generation (3)](https://info.resourcefulmarketing.co.uk/topic/lead-generation) - [websites (3)](https://info.resourcefulmarketing.co.uk/topic/websites) - [Blogging (2)](https://info.resourcefulmarketing.co.uk/topic/blogging) - [Case Study (2)](https://info.resourcefulmarketing.co.uk/topic/case-study) - [Content Marketing (2)](https://info.resourcefulmarketing.co.uk/topic/content-marketing) - [Copywriting (2)](https://info.resourcefulmarketing.co.uk/topic/copywriting) - [Full Funnel Marketing (2)](https://info.resourcefulmarketing.co.uk/topic/full-funnel-marketing) - [Resourceful Marketing News (2)](https://info.resourcefulmarketing.co.uk/topic/resourceful-marketing-news) - [SEO (2)](https://info.resourcefulmarketing.co.uk/topic/seo) - [inbound Sales (2)](https://info.resourcefulmarketing.co.uk/topic/inbound-sales) - [Content Creation (1)](https://info.resourcefulmarketing.co.uk/topic/content-creation) - [MSP (1)](https://info.resourcefulmarketing.co.uk/topic/msp) - [Marketing (1)](https://info.resourcefulmarketing.co.uk/topic/marketing) - [Outsourced Marketing (1)](https://info.resourcefulmarketing.co.uk/topic/outsourced-marketing) - [Sales (1)](https://info.resourcefulmarketing.co.uk/topic/sales) - [marketing automation (1)](https://info.resourcefulmarketing.co.uk/topic/marketing-automation) see all ### Posts by Topic - [Inbound Marketing (7)](https://info.resourcefulmarketing.co.uk/topic/inbound-marketing) - [HubSpot Certified Partner (3)](https://info.resourcefulmarketing.co.uk/topic/hubspot-certified-partner) - [Lead generation (3)](https://info.resourcefulmarketing.co.uk/topic/lead-generation) - [websites (3)](https://info.resourcefulmarketing.co.uk/topic/websites) - [Blogging (2)](https://info.resourcefulmarketing.co.uk/topic/blogging) - [Case Study (2)](https://info.resourcefulmarketing.co.uk/topic/case-study) - [Content Marketing (2)](https://info.resourcefulmarketing.co.uk/topic/content-marketing) - [Copywriting (2)](https://info.resourcefulmarketing.co.uk/topic/copywriting) - [Full Funnel Marketing (2)](https://info.resourcefulmarketing.co.uk/topic/full-funnel-marketing) - [Resourceful Marketing News (2)](https://info.resourcefulmarketing.co.uk/topic/resourceful-marketing-news) - [SEO (2)](https://info.resourcefulmarketing.co.uk/topic/seo) - [inbound Sales (2)](https://info.resourcefulmarketing.co.uk/topic/inbound-sales) - [Content Creation (1)](https://info.resourcefulmarketing.co.uk/topic/content-creation) - [MSP (1)](https://info.resourcefulmarketing.co.uk/topic/msp) - [Marketing (1)](https://info.resourcefulmarketing.co.uk/topic/marketing) - [Outsourced Marketing (1)](https://info.resourcefulmarketing.co.uk/topic/outsourced-marketing) - [Sales (1)](https://info.resourcefulmarketing.co.uk/topic/sales) - [marketing automation (1)](https://info.resourcefulmarketing.co.uk/topic/marketing-automation) see all ![R M White](https://info.resourcefulmarketing.co.uk/hs-fs/hubfs/Webpage%20RM2%20/R%20M%20White.png?width=150&name=R%20M%20White.png "R M White") [![Academy_Badge_certifiedpartner-left-aligned-stacked-light](https://info.resourcefulmarketing.co.uk/hs-fs/hubfs/Academy_Badge_certifiedpartner-left-aligned-stacked-light.png?width=170&name=Academy_Badge_certifiedpartner-left-aligned-stacked-light.png "Academy_Badge_certifiedpartner-left-aligned-stacked-light")](https://app.hubspot.com/partner-directory/details/2058373) ![WinBID-sword](https://info.resourcefulmarketing.co.uk/hubfs/WinBID-sword.svg "WinBID-sword") Winchester Business Excellence Awards 2018 Finalist ### Contact - **Address:** 85 High Street, Winchester, Hampshire SO23 9AP - **Phone:** 01962 866 212 - **Email:** [hello@resourcefulmarketing.co.uk](mailto:hello@resourcefulmarketing.co.uk) [Tweets by ResourcefulMark](https://twitter.com/ResourcefulMark?ref_src=twsrc%5Etfw) Copyright © 2026. All Rights Reserved / [Privacy Policy](http://www.resourcefulmarketing.co.uk/privacy-policy)